A minimalist, modern style watch is the contemporary equivalent of a pocket-watch from the 1800’s. It has one duty: tell you the time. But it looks damn good and didn’t take months of work to put together. The quality of some modern watch brands may subside on this campaign the goal is make elegant watches for men and women all with one theme: minimalism. 

Designed by the aesthetically driven Belgians and built by the ever precise Japan movement , the DIAGONAL ticks all the boxes. Made using thoughtfully sourced and high-grade contemporary watch components and finished with an Italian leather strap, this minimalist timepiece is more than just a pretty face.