BENRUS Watch Company -
 
Founded in New York City in 1921, The Benrus Watch Company is a former American watchmaker founded by three Romanian immigrants: Benjamin Lazrus, his brother Ralph Lazrus, and their friend, Jacques Reymond. The company was named by combining the first names of Benjamin Lazrus and Reymond.
 
In the early years, the company focused on manufacturing precision timepieces for the military and aviation industries. During World War II, Benrus became a major supplier of watches to the U.S. military and produced over one million timepieces for soldiers and aviators.
 
After the war, Benrus shifted its focus to the civilian market and became one of the leading watch brands in the United States. With their innovative designs, Benrus watches were popular with both men and women.
 
In the 1950s and 1960s, with the introduction of several iconic watch models, also a period of great success and innovation, Benrus Watch Company was at the height of its success and was one of the leading watch brands in the United States.
 
 
BENRUS
21 Jewels
Ladies Watch
Swiss Made
 
This is a vintage Benrus cocktail ladies wristwatch. It is a manual wind watch powered by a Benrus Watch Co. movement caliber Modele BMA40, 21 jewels, unadjusted, Swiss made.

Cased in a 16.4mm square-shaped case with fancy lug design with two diamonds on the sides. 10K R.G.P. bezel and stainless steel back.
 
It still has the original champagne dial with silver applied Arabic Numerals and silver matching hands. The dial is also signed with the Benrus name/logo on top.
 
This watch comes with the original Speidel flex bracelet. It will fit a wrist up to 6 3/4" (17.2 cm).

This is an attractive vintage Benrus wristwatch, it runs and keeps great time.

Thank you for looking!  Please feel free to contact us with any questions or respectful offers.

Movement:
Benrus Watch Co. INC
Twentyone 21 Jewels
Modele EMA40
Unadjusted
Swiss

Case Back Signed:
Cased and Timed in U.S.A.
By The Benrus Watch Co.

10K R.G.P. Bezel
Stainless Steel Back
760095

Measurements (mm):
Case 16.4
Case w/Crown 18.4
Case Lug to Lug 37
Case Thickness 8.8
Lug Width 3
Band Width 5

Vintage watches are traditionally smaller than today's watches. Men’s watches typically measure between 29-36mm wide (some larger, some smaller) excluding the crown. In the listing details we typically try to do our best to list all pertinent dimensions of a watch. If you don't see it, or we failed to do so, please reach out to us. Women’s watches from the 1900s-1970s were also much smaller than today's offerings. Please also feel free to ask any questions you have pertaining to size.
 
We prefer to shoot photographs outside when weather is permitting. However, when we shoot indoors, please be aware that we shoot our photographs inside of lightboxes that are lit with 360 LED bulbs. This indeed magnifies any flaws. Usually, they are much less obvious to the naked eye. Having said that, we never photoshop any of our photography, remove blemishes, etc. We adjust lighting when necessary, but what you see is what you are getting, and we take pride in that.

The condition is pre-owned.
The item may have some signs of cosmetic wear but is fully operational and functions as intended.
Please review the photos and feel free to ask any questions you may have.

It will be carefully packed.

Please view our other listings.
Thank you for looking!

WA-3785